A COMPANY FLOWER EVOLVES IN CORPORATE COMMUNICATION.
Over the last few years, the greatest brands in the world have worked to simplify the design of their logo pursuing the concept: less is more. A process that has in simplicity the base of our choices for several reasons: it gives immediacy, makes the logo easy to remember, offers the possibility of resuming the distinctive elements within the everyday marketing strategies and allows a better branding communication. This analysis guides the design of new Barile brand. The new brand [...]